Forget About Being Alpha in Your Pack
Here is an amazing article with some surprising information…
by Kathy Sdao, MA, CAAB
All Rights Reserved – Used with permission
In their recent book “Made to Stick,” Chip and Dan Heath detail the characteristics that make an idea or explanation “sticky.” According to their analysis, stories that are simple, unexpected, and concrete capture our imagination and get lodged in our brains. Many urban myths, they point out, are ideal examples of this phenomenon.
One perfect example of a “sticky” story is the ever-popular notion that dogs are essentially domesticated wolves who view their human companions as members of their hierarchical pack. (more…)


